As 2025 approaches, it's the perfect moment to celebrate accomplishments and set new goals. For those seeking an unforgettable gift or personal indulgence, a Rolex watch remains one of the most coveted choices. Symbolizing luxury, precision, and timeless elegance, a Rolex is more than just a watch - it's a statement of success. If you're considering investing in one, SwissWatchExpo's expertise in the pre-owned luxury replica watch market offers invaluable insights to guide your decision. With over 10,000 pre-owned luxury watches bought and sold annually, SwissWatchExpo stands as a leading authority in the industry. Their unparalleled volume of transactions gives them a distinct advantage in understanding market trends and the evolving demand for high-end watches. In this article, we present a look at the best-selling Rolex models of 2024, drawing from their exclusive data and industry expertise. Rolex Continues to Lead the Market While other prestigious brands like Cartier, Omega, Patek Philippe, and Breitling are predicted to experience growth in 2024, Rolex remains the dominant force in the pre-owned watch market. According to Eugene Tutunikov, CEO of SwissWatchExpo, "We've seen exceptional growth in sales of pre-owned replica Rolex watches, especially as demand for new models continues to outpace supply. This has created a robust secondary market for Rolex." Despite growth in other luxury brands, Rolex's presence remains unmatched. Tutunikov adds, "Patek Philippe has also seen impressive growth, with a 50% increase year-over-year, partly fueled by the launch of their new Cubitus collection. But Rolex still leads by a wide margin." The Ever-Popular Datejust The Rolex Datejust once again tops the sales chart, with over 1,000 units bought and sold in the past year. Known for its accessibility in the Rolex lineup, the Datejust's price has seen a noticeable rise in 2024, in contrast to the declining prices of other models. The standout reference for 2025 was the Datejust 16233, featuring a Steel and Yellow Gold Band, a Jubilee Bracelet, and a Champagne Dial - offering a versatile aesthetic that fits both casual and formal occasions. Interestingly, for the second year in a row, SwissWatchExpo sold more Ladies' Datejust models than Men's. "This trend highlights the growing interest among women in luxury watches, with the Datejust bridging classic elegance and modern style," says Tutunikov. "Women are increasingly viewing high-end watches as essential components of their wardrobe." President Models Drive Double-Digit Growth The Rolex President (Day-Date and Datejust models with Presidential bracelets) experienced significant sales growth in 2024, with both Men's and Women's versions seeing double-digit increases. Among the Ladies' models, the 69178 - featuring a Yellow Gold Band and Champagne Dial - emerged as the top seller, reaffirming the popularity of this classic combination. "The rise in sales for President models reflects a greater willingness to invest in premium watches," explains Tutunikov. "Additionally, with the price of gold surging by 30% this year, we observed a 14% increase in the average price of Gold Rolex Presidents from https://justokgamers.com." Daytona: The Chronograph That Stands Out The Rolex Daytona saw the most remarkable growth in 2024, with its status as the brand's signature chronograph driving nearly double the sales compared to previous years. Despite its higher price point, the Daytona's enduring appeal remains unmatched. Among Daytona references, the 116503 with a Black Dial stood out with strong sales. This model's combination of steel and yellow gold, paired with a striking black dial, has proven to be a fan favorite. "The preference for two-tone designs, along with features like gold accents and black dials, underscores the continued appreciation for timeless Rolex aesthetics," says Tutunikov. Cellini: Where Elegance Meets Simplicity The Rolex Cellini collection, known for its refined design and meticulous craftsmanship, saw notable growth in 2024. Among the various Cellini models, the 5115 with a Leather Band and Yellow Gold Case stood out, with equal demand for Beige, Black, Mother of Pearl, Silver, and White dial variations. "Cellini models, with their clean lines and understated luxury, continue to capture the hearts of those who appreciate elegant simplicity," Tutunikov remarks. Submariner: Timeless and Versatile The fake Rolex Submariner remains a favorite, particularly the classic 16613 with a steel and yellow gold combination. These two-tone models continue to dominate sales, though the Green Dial "Hulk" references were the fastest to sell, often disappearing from SwissWatchExpo's website within days of being listed. "The Hulk's rapid turnover speaks to the strong collector demand for unique color variations in iconic models," explains Tutunikov. "While collectors love classic designs, bold choices like the Submariner Hulk remain highly sought after." GMT-Master: A Star in the Making The Rolex GMT-Master collection has outpaced all other models in sales speed at SwissWatchExpo. The Batman, Batgirl, Coke, Pepsi, and Root Beer variants, each distinguished by their bi-colored bezels, are fan favorites. These models continue to capture the market's attention, offering a blend of practicality and style that appeals to both seasoned collectors and newcomers alike. Rolex continues to dominate the pre-owned clone watch market in 2024, with models like the Datejust, President, Daytona, and Submariner leading the way. Whether you're drawn to classic designs or seeking something bolder like the Hulk, Rolex watches offer timeless appeal, quality craftsmanship, and enduring value.